Two-Sided Business Cards – The Pros and Cons

Two-sided business cards have their fans and their vigorous opponents. Some people love filling the extra space on the back of a business card with more information, while others swear by leaving it blank for people to write notes on. So how are you to decide which to go with when you are designing your new business cards?

Here are the pros and the cons for printing on both sides of your cards.

Pros

  • By printing on both sides you can fit in more information about your business without crowding the front. These days there are so many contact details and useful urls to share and you might want to add your Facebook page and Twitter handle. Keep the front of the card streamlined to the most essential information and tuck the rest on the back
  • You can print fun, useful or inspiring stuff on the back of your card that will make people want to keep your cards handy for reference. Value added cards are more likely to have a longer lifespan, keeping your name in front of potential customers.
  • More room for enhanced brand-building. Using the back of your card allows more room for graphics or photos that build on your brand.
  • You can print current special offers, add QR codes linking to a special offer page and any more relevant information, on the back of your cards without cluttering up the front.

Cons

  • At networking events many people like to scribble notes on the back of cards to help them remember your conversation, or to note down follow-up points. When the card is printed on both sides with no white space, they can’t.
  • When cards are filed away in Rolodexes or card filing systems, only the front of the card can be seen. Similarly people only tend to scan in one side of a card. So all the information on the back is lost as soon as the card is filed. Make sure all the essential contact information is on the front of the card if you do decide to print on both sides.
  • It does cost more to print double-sided business cards and it takes slightly longer, as the ink has to dry on one side before the second side is printed. However check with your printer on the additional cost. In some cases it won’t be a great deal more and it may well be worth it to you.

Despite the cons, many people do go with double-sided cards, as they tend to look more sophisticated and allow for more creative graphics. Just avoid the pitfalls mentioned in the cons list: try to leave some white or light coloured space on the back that can be written over (i.e. without a glossy varnish); make sure that all the vital contact information is listed on the front of the card. That way you can have the best of both sides of the debate.

Business Cards and Other Means of Printed Communication

Language is a medium of communication, which was acquired by human beings in the due course of their evolution. Although, there may be different means of communication, but the transmission of information through printed materials can be considered as one of the best means of communication. Business cards come under the category of one of the efficient modes of professional communication. Albeit, new innovations are quite frequently happening in the arena of business information transmission, but the importance of printed communication can never be undermined. Business cards along with other printed materials like letterheads, brochures etc are still considered as the most effective methods of professional information transmission.

The importance of printed communication can be understood by the fact that the written information makes a pictorial impression on the subconscious mind of the reader. Thus printed materials are some of the strongest instruments of communication as they leave a long lasting image on the reader’s mind. Business cards are not only used for the purpose of professional introduction but they are also used as effective marketing tools. Hence the content information and the style of these cards should be designed in a manner to leave a lasting impression on the minds of the target clients. Over the years the style, design and the material of business cards have evolved a lot. Special types of cards like UV cards, Matte finished cards or silk laminated business cards etc have widened the options for professional business card holders. Apart from business cards, the letterheads are also used for carrying out the desired communication. Letterheads with printed contents and company logos or taglines, depict effective marketing communication. Letterheads also act as effective means for indirectly transmitting the desired information. A well designed letterhead not only symbolizes true professionalism but also conveys the specified information about the company or the profession of the letter writer. Thus along with business cards, the letterheads should also be used for transmitting professional information.

In addition to business cards and letter heads, there are many other types of printed formats which can be used for effective communication. Brochure is one such printed material which can be used to convey the desired information by a company, organization or a corporate entity to its target customers. Special care should be taken while choosing the material of the brochure as a good quality material would always attract the attention of the potential clients or customers. The design and the content of the brochure should also display a unique style. A well designed brochure would not only act as a marketing devise but will also convey the required information to others in a systematically organized manner. Along with brochures there are many other printed items which can be used as instruments of broader advertisement strategy. Door hangers, printed envelops, magnet etc are some of the very effective tools of printed communication. These specified items can be used by all kinds of corporate entities, professionals or individuals for either conveying the desired information to others or for targeting the potential clients or customers.

Communication is the most important aspect of trade, business activities and overall human life. In fact no business entity can grow and develop without adopting a perfect communication policy with its customers. Business cards, letterheads, brochures and other aforementioned printed items together form a very effective chain of communication. Printed communication is by far the most reasonable and relevant method of transmitting information to the target sources. Therefore, these printed communication items should be substantially used for the purpose of professional communication.